"Customer-based measures are important, but they must be translated into measures of what the company must do internally to meet its customers expectations"

 

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Robert David Kaplan (nacido el 23 de junio de 1952) es un autor estadounidense. Sus libros son sobre política, principalmente asuntos extranjeros y viajes. Su trabajo durante tres décadas ha aparecido en The Atlantic, The Washington Post, The New York Times, The New Republic, The National Interest, Foreign Affairs y The Wall Street Journal, entre otros periódicos y publicaciones.


Robert David Kaplan (born June 23, 1952) is an American author. His books are on politics, primarily foreign affairs, and travel. His work over three decades has appeared in The Atlantic, The Washington Post, The New York Times, The New Republic, The National Interest, Foreign Affairs and The Wall Street Journal, among other newspapers and publications



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